How I work
I reply to every brief within one business day. After that, here's exactly what happens.
The five steps
Discover
We talk. I listen more than I pitch.
A relaxed call about your goals, your customers and your budget. You get a clear scope, a rough timeline and a quote, in writing.
- Scope document
- Timeline
- Written quote
Design
You see it before it is built.
Logos, screens or page layouts, designed early so you can react to something real instead of imagining it.
- Design directions
- Clickable prototype
- Feedback rounds
Build
Weekly demos, zero mystery.
I build in small steps and show progress every week. AI tools speed up the busywork; every line still gets a human review.
- Weekly demos
- Shared progress board
- Tested builds
Launch
Go live without the panic.
Domains, hosting, app stores, redirects, analytics. I handle the checklist and stay close on launch day.
- Launch checklist
- Store or domain setup
- Launch-day support
Grow
Launch is the start, not the finish.
SEO, marketing, new features and fixes. Keep me on a light monthly plan or call when you need me.
- Monthly check-ins
- Improvement backlog
- Optional retainer
Working together
Who will I talk to?
Me. Always. If a specialist joins (say, a copywriter or an ads expert), I brief them and stay your single point of contact.
How do we stay in touch?
Email for quick things, a short call for decisions, and a demo every week while we build.
What if I change my mind halfway?
That's normal. We re-scope together in writing, so you always know what changes cost in time and money.
How do you use AI?
For speed on busywork: first drafts, boilerplate code, test data, research. Every decision and every line that ships gets a human review.
AI helps. I review.
Faster first drafts
Copy, layouts and boilerplate code start from a strong draft, not a blank page.
More time on the hard parts
The busywork shrinks, so design decisions and edge cases get more attention.
Humans sign off
Every line that ships gets reviewed by me. AI helps; it doesn't decide.
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